Building
Lessons from craft polish
Pushing on craft isn't just optimization it also helps uncover hidden states and bugs
$700 million
Savings from a project I pitched and led
$4 billion
Combined GTV at Instacart across projects
7 patents
Received with Instacart and Bank of America
Unlocking next stage of growth at Instacart through craft
- Instacart
- Company
- Design lead
- Role
I made a pitch deck and spearheaded this initiative for Instacart's customers to discover the right benefit at the right time.
Spoiler alert—the project rose to become a Top 10 initiative for the CEO and was estimated to save $700 million via more efficient marketing.
- Events
My highlights from Config 2026: tools and the human side of tech
Design isn't dead. The job description just keeps getting bigger.
- Building
29,651 tasks later—what I learned vibe coding my to-do app
Checking off tasks became an addiction but the app behind it was failing me.
Land Your Dream Design Job
I wrote a comprehensive job search guide for Product Designers and UX Designers: uncover your superpowers, build your portfolio, ace design interviews, and negotiate your final offer.