I catalyzed org redesigns, launched 0→1, scaled products 1→$1B. Now I’m also building my own apps.
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Ran several sprints and multiple design efforts to elevate DashPass—turning an occasional nice-to-have subscription into a must-have membership.
Extended and scaled design patterns that make membership visible and valuable, ultimately enrolling and retaining more customers.
I made a pitch deck and spearheaded this initiative for Instacart's customers to discover the right benefit at the right time.
Spoiler alert—the project rose to become a Top 10 initiative for the CEO and was estimated to save $700 million via more efficient marketing.
Every day the world begs for your attention. But what if you could take it back? What if you could focus on chasing your dreams?
In 2026 I built this app to help you focus on your dreams. Lock in, track your progress and train your mind like an athlete.
We have an obsession with collection and organization that sometimes we forget to look at the content.
What if instead you could effectively organize and rediscover your notes? This is why I built DreamNote, a note app that helps you tend to your second brain with ease.
We screenshot everything worth remembering: a paywall that works, an onboarding flow worth borrowing. Then it sinks into a camera roll of thousands, and finding it again means scrolling.
So I built Screendio, a screenshot library that files itself. It reads each screen as it lands — the words, the colours, the app it came from — so you can find it later by describing it.
Habit trackers pay you in checkmarks, and checkmarks get old. Games have spent decades learning how to bring you back for one more day.
So I built EpicQuest, where your habits are the quests. Finish them for points, seal the day each night, and watch your hero level up, gear up and walk the road.